Elevated Everyday Leather Bag The Row Half Moon Bag
Frequently Asked Questions About The Row Bags
The questions below are the ones raised most frequently about the row bags, and each is answered with what can actually be verified. Because the brand publishes no price list, each price throughout is an observed 2026 market price recorded in September of that year. Anything reported but unconfirmed is stated plainly rather than smoothed over. Any number coming out of a resale report is observed market behaviour, not investment advice. This covers bags alone, so ready-to-wear and footwear sit outside it. Claims that circulate widely but cannot be checked have been left out.
Who is behind The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. Since 2012 the design studio has been in Tribeca, alongside a Paris office from 2011 and a London office from 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. No other manufacturing detail is published, which means claims about specific tanneries are not verifiable. Boutiques run by the brand itself are found in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Identification works through silhouette, proportion and construction instead. A small, discreet exterior stamp is placed on each bag, generally low on the side where it blends into the leather, and a second stamp is repeated inside. Because the hardware is palladium-plated and matte or brushed, it suggests weight rather than shine. Linings are luxury materials in their own right, specifying nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
How much does a The Row bag cost?
There is no official price list, because the brand publishes none, so every figure here is an observed 2026 market price. Observed prices ran from $590 for a Double Travel Wallet to the row 90s bag $6,900 for the Marco Bag. The line breaks into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Size counts for less than material when it comes to the number. Choose suede and you pay a consistent premium over calfskin in the same silhouette. Retailer prices vary, and stock, currency and season all shift the figure, so read the table as a snapshot rather than a quotation.
| Tier | Range observed in 2026 | Typical models |
|---|---|---|
| Entry | $590 up to $1,500 | Double Travel Wallet $590, Boone Tote $900, 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390 |
| Middle band | $1,550 to $3,500 | Park totes in all sizes, Bourse Clutch $1,590, Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900 |
| Top tier | $3,600 to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede uplift | Depends on the silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Is the Margaux discontinued?
Nobody outside the brand knows, and the brand has not said. Verified: the Margaux was withdrawn from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. The original now changes hands on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Regard the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a genuine rework rather than a new label on an old bag. Compared with the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. Soft Margaux 10 was observed at $3,650 in 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. At $4,350, the Soft Margaux 12 holds the same construction, at 12 x 9 x 7.5 inches with two card slots and a zip pocket. Reports place a Soft Margaux 15 at about $4,700, though nothing confirms it. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
The number is the bag’s width in inches, rather than a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all obey the convention. Comparison becomes straightforward as a result: two bags with the same number are roughly the same width. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. Where a name carries N/S or E/W instead, that describes orientation rather than dimension. Learn both conventions and you have most of the answer before the bag is in front of you.
How do I authenticate a The Row bag?
There is no public serial number, date code or authenticity card system for these bags, so there is no code to look up and nobody can verify one for you. In its place, authentication is physical. Expect stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. A crisp, centred interior stamp reading the logo and Made in Italy is the norm, and the Margaux carries engraving on its buckles and base feet. Because counterfeits reported through 2024 and 2025 pass photo inspection, the advice centres on in-hand checks and platform authentication.
- Nothing of the kind exists: no serial numbers, no date codes, no authenticity cards
- Evenly dense stitching plus tidy hand-painted edges
- Crisp, centred interior stamp reading Made in Italy
- Brushed or matte hardware and a precise action on closing
- The bag should keep its shape empty
Do The Row bags keep their value?
The observed behaviour says they have; treat that as description, not investment advice, and past figures forecast nothing. According to the Rebag CLAIR 2025 report, the brand hit 97% value retention, its first appearance in the unicorn tier of 85% and above, with only Telfar, Hermes and Goyard ahead. Individual models varied: N/S Park Tote 146%, the report’s strongest, Margaux Tote 107% and Half Moon shoulder 106%. For context, the same report recorded the Hermes Kelly Mini II at 282% and Goyard at 123%. Softer figures include Fashionphile resale reported up about 44% year over year. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where do you buy The Row bags?
For a direct purchase, you have the brand’s own webstore and its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet stocks off-price and archive stock, where discontinued styles often surface on it. Secondary-market dealing goes through Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference. Poshmark, eBay and Mercari carry them too, with the first two flagged in sources as higher counterfeit risk. Since at least one non-official site uses the brand’s name, anyone searching for the row for sale should make sure they are on the brand’s own store before buying direct.
How should I care for one?
What follows is material-appropriate and general, not instruction from the label, since no brand-issued care protocol exists. Across all materials, avoid overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. Calfskin and grained finishes respond to buffing with a soft dry cloth, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Suede is the most fragile material in the line and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Raffia, sisal, canvas and silk or satin pieces spot-clean but are the least tolerant of water and least serviceable.